AI Search
AI Search Insights
How ChatGPT, Google AI Overviews, Gemini and other answer engines find, evaluate, cite and recommend companies — and what that means for your website.
AI Search
How to Optimize Your Website for ChatGPT
Websites can improve their odds of being surfaced by ChatGPT through crawlability, clear entity facts, structured data, and third-party authority.
Steven Cooley · September 30, 2026 · 11 min read
AI Search
How Does ChatGPT Decide Which Companies to Recommend?
ChatGPT weighs relevance, source authority, corroboration, and content clarity when generating an answer; OpenAI has not published a ranking formula.
Steven Cooley · September 30, 2026 · 10 min read
Fundamentals
What Is LLM Visibility?
LLM visibility is whether your company is accurately included, cited, or recommended when an AI system answers a customer’s question.
Steven Cooley · September 30, 2026 · 9 min read
Technical
What Makes a Website Visible to ChatGPT?
Visibility begins with search-crawler access, then depends on clear, useful content and a trustworthy information footprint.
Steven Cooley · September 30, 2026 · 10 min read
Fundamentals
How AI Decides Which Companies to Recommend
There is no published recommendation formula. Retrieval, source quality, corroboration, query context, and generation all shape the answer.
Steven Cooley · September 30, 2026 · 10 min read
Is AI Finding Your Company?
Find out how your brand appears across the questions that matter to your customers.