Prlmnt Research
Mortgage AI Search Benchmark 2026
A forthcoming Prlmnt study of how AI systems answer mortgage consumer and mortgage technology questions — which sources they cite and which brands they surface.
In progress — findings will be published once data collection is complete.
Executive Summary
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Methodology
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Number of prompts analyzed
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Platforms analyzed
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Prompt categories
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Most commonly cited domains
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Most frequently mentioned brands
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Citation frequency
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Brand visibility
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Differences between AI platforms
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Content types most frequently cited
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Mortgage consumer questions
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Mortgage technology questions
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Key findings
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Recommendations
Published when the study is complete. Every figure will come from Prlmnt's own data collection.
Methodology disclosure
Published when the study is complete. Every figure will come from Prlmnt's own data collection.